Judged on revenue. Here is the record.

Years in automotive retail

Years, average client relationship

Recall emails a month, at peak, for dealers nationwide

Of OEM co-op dollars claimed by our dealers, every year

The problem: too much of the budget and too many of the leads sat with third-party marketplaces that close thin. What we ran: search, website conversion, and budget moved toward the store’s own channels. The result: leads from the store’s own website close at more than five times the marketplace rate, and organic search and direct visits drive more than 80% of website conversions with no media cost behind them. In a month when the market fell more than 20%, the store held flat year over year and ranked first in its area.

The problem: marketing ran on scattered vendor reports and gut calls, a large paid search budget was not tied to what the store actually sold, and the GM spent hours a week chasing numbers. What we ran: one organized system. Every vendor, channel, and dollar in a single live dashboard, paid search rebuilt around the inventory on the ground, and a weekly read that tells leadership what to keep, cut, or push. The result: decisions come from the data instead of guesswork, spend answers to vehicles and sales, and the GM spends less time on marketing tasks and more time with his team and the rest of the store.

The problem: dealers coast to coast had owners driving with open safety recalls and no reliable way to reach them. What we ran: Recall Masters brought us in to build and operate its recall email system, from data and templates to delivery and reporting, sent under each dealer’s name across Toyota, Nissan, Subaru, Hyundai, CDJR, BMW, and more. That included outreach to BMW owners during the airbag recall, the largest in U.S. history. The result: up to 800,000 emails a month at peak with delivery rates near 99%, putting recall owners back in service lanes and generating millions of dollars in warranty work for dealers nationwide.

The problem: factory co-op money left unclaimed because claims are tedious and the rules keep changing. What we ran: creative and media built to OEM guidelines from day one, plus the claims filed for the store. The result: 100% of OEM co-op dollars claimed, every year.

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